Responsibilities
- Develop content strategy aligned with short-term and long-term marketing targets
- Collaborate with marketing and design teams to plan and develop site content, style, and layout
- Create and publish engaging content
- Edit, proofread, and improve writers’ posts
- Liaise with content writers to ensure brand consistency
- Optimize content according to SEO
- Use content management systems to analyze website traffic and users’ engagement metrics
- Manage content distribution to online channels and social media platforms to increase web traffic
- Develop an editorial calendar and ensure content team is on board
- Ensure compliance with law
- Stay up to date with developments and generate new ideas to draw audience’s attention
Requirements
Technical Knowledge & Skills:
- Proven work experience as a Content manager
- Hands on experience with MS Office and WordPress
- Basic technical knowledge of HTML and web publishing
- Knowledge of SEO and web traffic metrics
- Familiarity with social media
- Excellent writing skills in German
- Attention to detail
- Good organizational and time-management skills
Soft Skills:
- Knowledge of Agile methodology
- Fluent in English is a must
- German (Intermediate and higher) is a plus
- Ability to work in a team